Fashion · Commerce
KVL
Visual direction and ecommerce presentation support for a fashion-led brand.
Fashion
Category
Production
Discipline
Mobile-first
Framing
Production photography and visual direction for a fashion-led brand.
PositioningBrand system
Focus
- 01Product image hierarchy
- 02Fashion-commerce presentation
- 03Mobile-first storefront framing
Challenge
Fashion product shots have to do two jobs at once: carry mood, and still show the detail somebody needs before they buy on a phone.
Approach
Ivori directed the shoot around that tension - mood frames for the feed, detail frames for the product page - so the same set serves both surfaces.
Outcome
Shipped: a directed product set with a clear split between mood and detail frames for storefront and social use.
Fashion / Commerce · 2026
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