Luxury perception is spacing, not decoration

Luxury online is not louder typography or more motion. It is fewer decisions per screen, longer breath between sections, and proof placed with intention.

Fashion and lifestyle brands lose authority when every module competes. Hierarchy is editorial: one hero claim, one path, one payment story.

In MENA, trust is often the product. Shipping, COD, and returns belong in the narrative early — not buried below lifestyle imagery.